ACTIVATE
Empower Enterprises | Keller Williams Realty

GET
MORE.

ACTIVATE is a proven system for agents who are ready for more productivity, more closings, and more GCI — in 100 days.

0
Days to $100K GCI
0×
More likely to hit GCI targets when tracking the 4-1-1
0
Proven pillars that replace hustle with a real system
Upside when effort meets the right structure
The Problem

Busy Isn't the Same as
More Productive

Most agents confuse activity with productivity. Effort without a system doesn't compound — it just exhausts you.

You're working long hours but your GCI isn't moving.

Your calendar is full, but your pipeline is empty.

You're putting in the effort — just without a real system.

Every week feels like starting over from scratch.

The 7 Hacks inside ACTIVATE replace hustle-without-direction with a repeatable, proven system that turns daily action into real income — and more of it.
What It Is

Not Just Coaching.
An Entire Platform.

ACTIVATE is an all-in-one platform that combines live coaching, AI tools, marketing builders, goal tracking, and community — everything an agent needs to produce, in one place.

01

All-In-One Platform

AI coaching engine, 94 scripts with voice roleplay, marketing builders, goal tracking, pipeline management, leaderboards, and achievements — everything you need in one place.

02

World-Class Coaching

Industry-leading coaches who provide real-time feedback. Active agents and leaders who've hit these numbers themselves — giving you more clarity at every step.

03

Lead Levers

Advanced FSBO/Expireds strategies, Sphere of Influence marketing, and circle prospecting techniques that actually convert — more leads, more appointments, more deals.

04

AI-Powered Tools

Script Practice Bot with voice mode, listing descriptions, social media content, newsletters, objection handler, and Bob the Broker — AI that amplifies the work you're already doing.

Who It's For

The Activate
Agent

This program is built for agents who want more — not incremental improvement, but exponential growth.

  • Full-time real estate professionals
  • Growth-minded and eager to learn
  • Experienced, resilient, gritty
  • Committed to a business plan & consistent coaching
  • Producing $1M–$5M closed volume in the last 12 months
  • 100% all-in on building a $100K pipeline by year end
100
Days to $100k GCI
3×
More likely to hit annual GCI target when tracking the 4-1-1 weekly
The Framework

7 Hacks for More GCI

Seven pillars that replace hustle-without-direction with a repeatable system — delivering more productivity, more conversions, and more income.

1
Goal Setting
More Clarity

Custom plan per personality, goals, and lead sources. Built around your DISC profile and the channels that already work for you — not a template.

2
Accountability
More Follow-Through

The 4-1-1 framework plus weekly pipeline visibility your coach actually sees. No hiding. The plan you wrote on Monday is the plan you're held to on Friday.

3
Time Management
More Productive Time

9–11 AM separates producers from pretenders. Block first, guard relentlessly, batch everything else. The two hours that generate every closing.

4
Script Mastery
More Conversions

94 scripts across 15 categories plus AI roleplay that talks back. Hesitation kills deals — repetition closes that gap, inspiration doesn't.

5
Pipeline
More Visibility

Weekly reporting and a live dashboard. Know your numbers. Take-home calculator built in. Course-correct before a slow month becomes a slow quarter.

6
Data Mastery
More Pipeline

FSBOs, expireds, sphere, circle prospecting, online leads — sequenced daily. Know exactly who to call, what to say, and why it converts in your market.

7
Motivation
More Momentum

Power Days, community, the people in the room with you. Culture is infrastructure. The agents around you set your standard — make sure that standard rises.

The Weekly Rhythm

Structure That
Produces More.

More productivity requires consistent execution. ACTIVATE provides the framework that turns good intentions into measurable results — every single week.

Monday

Weekly Kickoff Call

Start every week with more purpose. Review wins and challenges, set clear objectives, align with goals. 10AM on Zoom.

  • ·Previous week review
  • ·Clear weekly targets
  • ·Motivation & training
  • ·Community connection
Tue–Thu

TWR Sessions

Where skills meet action. Live sessions combine skill development with immediate application — not passive learning, but active skill building. Starts 9AM Tuesday.

  • ·Script practice & roleplay
  • ·Objection handling
  • ·2 hours live lead generation
  • ·Real-time coaching feedback
Always On

1-on-1 Coaching

Regular sessions with your dedicated coach. Personalized roadmap, real-time guidance, accountability that actually follows through.

  • ·Personalized business plan
  • ·4-1-1 tracking & review
  • ·Pipeline visibility
  • ·Goal clarity & correction
Real Results

Real Agents.
More Results.

These aren't outliers. These are agents who committed to a system, showed up for the community, and got more than they thought possible.

"I got to love my business while doing my business. Paul didn't just hit a number — he built a plan that actually fit his strengths, his clients, and the way he works best."

Paul Scott
Nashville Music City
$100K GCI in 100 Days

Coached in real time, held accountable every week, executed with precision. Paul's message: "If I can do it, you can do it too."

"I wouldn't have been able to do this level of production in such a short period of time without the coaching and mentorship in ACTIVATE."

John Barrs
KW Nashville — 3 Years Stuck at $7M/Year
5 Listings in 30 Days

Joined KW Nashville, stepped into ACTIVATE. 5 listings in 30 days, 2 buyer agreements signed, multiple contracts moving toward close. More structure meant more results.

Built Into the Portal

Every Tool.
One Platform.

No more cobbling together five apps and three subscriptions. ACTIVATE puts AI tools, marketing builders, goal tracking, pipeline management, and coaching into a single platform you log into once.

1

Listing & Buyer Presentations

14-page listing and 15-page buyer presentations — branded, professional, built in minutes. Live preview, one-click PDF download.

2

Property Marketing Suite

Social posts, flyers, postcards, and email blasts — 5 visual styles, your branding, your photos. No designer needed.

3

AI Content & Coaching

Script Practice Bot with voice mode, social media writer, listing descriptions, newsletters, objection handler, and Coach A.C.E. — your always-on AI coaching partner.

4

Bob the Broker

AI-powered TAR forms assistant. Ask contract questions in plain English and get sourced answers instantly — no more digging through PDFs.

Everything You Need. Built In.

  • 94 scripts across 15 categories
  • AI roleplay with 16 prospect personas
  • Voice mode — practice out loud
  • 4-1-1 goal tracking with PDF export
  • Pipeline tracker & take-home calculator
  • 84 achievements & leaderboard
  • Community feed with wins & polls
  • Team challenges & accountability partners
  • Schedule with Google Calendar sync
  • Video classes & resource library
See All Features
Your Coaches

Coached by
Doers.

Real coaches. Active agents and leaders who've hit these numbers themselves — giving you more feedback that's earned, not theoretical.

SJ
Shawna Jones
Coach — KW Music City, Nashville

Shawna brings energy, structure, and relentless follow-through to every agent she coaches. She drives the weekly rhythm, the accountability systems, and the culture that makes ACTIVATE work at Music City. If you need someone who will hold you to a higher standard while genuinely investing in your growth, Shawna is that coach.

Book with Shawna
ER
Evan Ransom
Program Director — Technology Coach

Evan built ACTIVATE from the ground up — the coaching program, the portal, the AI tools, all of it. He oversees the platform across all market centers and built every tool agents use daily: Coach A.C.E., the marketing suite, the script library, pipeline tracking, and the achievement system. His job is to make the tech disappear so you can focus on conversations and closings.

MD
Mary Dunn
Coach — KW Murfreesboro

Mary coaches with a hands-on, no-excuses approach rooted in real production experience. She knows what it takes to build a pipeline from scratch and what it takes to keep one full. At KW Murfreesboro, Mary is the person who will make sure your weekly actions match your annual goals — and call it out when they don't.

Book with Mary
CL
Corey Luce
Coach — KW Franklin

Corey brings a calm, strategic coaching style that meets agents exactly where they are and pushes them where they need to go. At KW Franklin, he focuses on building sustainable business habits, sharpening scripts, and helping agents turn inconsistent effort into consistent production. Corey is the coach who helps you see what you're missing.

Book with Corey
This Is Your Moment

Your Next
100 Days.
More GCI.

Stop leaving money on the table. The only thing standing between you and more productivity — more closings, more GCI — is the decision to begin.

Apply NowLearn More

Monday calls 10AM Zoom  ·  TWR Sessions 9AM Tue–Thu

Now Serving Agents Across Tennessee
Nashville · Franklin · Knoxville · Chattanooga · Memphis · and more
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